According to an opinion piece published by Canada's Financial Post (via the Vancouver Sun), primarily one U.S. non-profit foundation is financially responsible for a marketing effort that has been threatening British Columbia's salmon farming industry by boosting the profile of Alaska's wild salmon and "demarketing" Canadian farmed product. As the author sees it, a big problem with the marketing efforts, which generally promote "sustainable" or "wild" fisheries, is that Alaska's commercial salmon fisheries aren't all truly "wild," some of them are propped up by hatchery-raised fry which are "ranched" in the ocean. A second problem the columnist alleges is that environmental impacts of Alaska's fisheries are greater than those of net-pen farming operations. Consequently, after acknowledging the benefits such marketing has toward the "noble" goal of supporting communities which have traditionally depended upon commercial fishing, the conclusion reads, "... in terms of public health, it is illogical for American foundations to demarket farmed salmon. Take a deep breath and read much more, here.