Kodiak's windmills to boost seafood marketing
Alaska Beat |
Jul 22, 2010
According to the Kodiak Daily Mirror, Island Seafoods, a small fish processor on Shelikof Street in Kodiak, is hoping to boost the marketing of its product by touting its connection to sustainable energy, via Kodiak's Pillar Mountain wind farm. “We’re going to have a green label that says something like, ‘Sustainable fish produced by clean, sustainable wind turbine energy,’” Island's general manager John Whiddon told the Mirror. The processor uses about the same amount of power from the wind turbines as homes and other businesses on Kodiak do, but because it doesn't use more than the wind farm produces, the label could reasonably apply, the Mirror reports. The effort will also be a boost of publicity for Kodiak Electric Association, the co-op that owns the wind farm, and there is discussion of a marketing partnership between it and Island Seafoods, and perhaps other processors involved in processing the lower energy-intensive fisheries. "“I doubt this would work as well for pollock,” noted KEA's president. Read much more, here. |













