In all likelihood, Amazon’s hotly anticipated press conference scheduled for Sept. 28 in New York will introduce its latest weapon in the tablet wars: the Amazon Kindle tablet. The new entrant in the tablet world promises to shake up the industry and threaten Apple iPad’s dominance. Rumors have been circulating for months about the Amazon Kindle tablet. Here’s what sleuthing techies have discovered so far:

#5 It looks like a BlackBerry PlayBook.

“It sports a color touchscreen, looks much like a BlackBerry PlayBook, and has no physical buttons on the surface of the device,” writes Christina DesMarais of PC World.

MG Siegler of Tech Crunch has actually seen and used Amazon’s Kindle tablet, and he divulges some details in a post on the tech site. He confirms the device is a back-lit 7-inch tablet with a full-color, capacitive touch screen. The tablet is black, with a rubbery back, a power button on the underside (which, Siegler notes, is a bit odd), a micro-USB port, and speakers.

Unlike the iPad, the Kindle tablet probably won’t have a camera.

#4 It’s cheap.

Well, relatively. Most news outlets have followed Tech Crunch’s information that the device will cost $250. That’s a fraction of the price of an Apple iPad 2 – which ranges from $499 to $829. Amazon is trying to undercut the iPad with what is quite possibly the Kindle tablet’s best feature – its low price. Tablets are the hot device to have at the moment and offering a good tablet at a great price just before the holidays could spell big sales for Amazon this holiday season.

#3 But it’s still not enough to unseat Apple’s iPad.

Amazon’s got a lot going for it: brand recognition, existing loyal Kindle e-reader owners that will make potential Kindle tablet owners, and a strong online shopping platform already stocked with e-books, movies, digital music downloads, Android apps, and more that folks can use on their new Kindle tablets. “That adds up to Amazon being uniquely suited to go head-to-head with Apple in the tablet market and become a formidable competitor across the industry,” writes PC World.

But, accounting for nearly 75 percent of the tablets sold this year, the iPad is still expected to stay on top of the tablet wars, as the Monitor’s Matthew Shaer reported.

But Amazon’s Kindle tablet will be a formidable competitor. Research firm Forrester says the device will be the “only credible iPad competitor in the market” and will “completely disrupt the status quo.” Its analysts predict that Amazon will sell three to five million tablets in the final months of 2011.

And let’s not forget the other players. “[T]he Kindle tablet could start a new era that beckons a major slugfest between not just Amazon and Apple, but also with other big players like Samsung and Motorola,” writes Tony Bradley of PC World).

#2 It runs Android.

Many news outlets, including TechCrunch, The Wall Street Journal, and InformationWeek, have all confirmed that Amazon’s Kindle tablet will run Google’s Android platform.

But, writes Siegler of TechCrunch, “It looks nothing like the Android you’re used to seeing. The interface is all Amazon and Kindle. It’s black, dark blue, and a bunch of orange. The main screen is a carousel that looks like Cover Flow in iTunes which displays all the content you have on the device. This includes books, apps, movies, etc. Below the main carousel is a dock to pin your favorite items in one easy-to-access place.”

#1 It will cross-promote a bevy of Amazon’s existing products and services.

In many ways, Amazon’s Kindle tablet is just another way to drive more Amazon consumption, including e-books, MP3 Store, Cloud Drive, Amazon Prime movie streaming, etc.

“In March, Amazon launched a Cloud Drive service that lets customers store files on its servers. In the same month, it also unveiled an Appstore for Android smartphones and tablets, getting it into the business of selling games,” Reuters reported in July. “Amazon wants a tablet to get customers to buy more of its other products.”